CHOISI 潮生
 
 
 


 

Alida Boer

Alida Boer is the founder and CEO of MARIAS, a high-end luxury accessories brand. Marias combines her passion for fashion and design with desire to preserve traditional Guatemalan textiles. Moreover, Alida and Marias seek to empower women and make a difference in the world.

In 2007, Alida won Miss Guatemala and competed in Miss Universe and Miss World. She traveled globally representing her country and developed her entrepreneurial, philanthropic, and creative instincts during this time. Alida began helping people in her homeland as a board member for Foundation Cambiando Vidas - a Montessori school that provides education and proper nutrition to 240 underprivileged children.

In 2011, Alida created a business model with Marias that empowers Guatemalan women from every social class. She started Marias with a small group of women from a remote town called Pastores in Sacatepequez, Guatemala. Female equality in the workplace is an issue in Guatemala, and in remote areas, women have a harder time providing for their families. With Marias, Alida created over 500 jobs for women in Guatemala across different regions. These women are able to make a wage by weaving at home while looking after their families. Marias encourages and participates in fair trade weaving.

Over the years, Marias expanded its business to design different kinds of accessories, from handbags to scarves. Marias has launched worldwide and has distributors and retail stores in Guatemala, London, New York, South Africa, Australia, Chile, Mexico, Guatemala and Costa Rica. In 2016, Alida founded Ix Chebel, a handbag manufacturing facility in Guatemala that produces Marias and other accessories brands.

Alida’s unique approach to business has awarded her with numerous accolades. She was named in Women of the Year in 2013 by Look Magazine as well as selected entrepreneur by the Universidad Franciso Marroquin and the Global Entrepreneurship Monitor in 2013. Additionally, Alida was nominated General Manager of the year for the Managers Association of Guatemala in 2015.

Alida is deeply passionate about curating couture artisanal weaving techniques and promoting the Guatemalan textile industry on a worldwide scale. She is constantly giving back to her country by supporting the local women and their families with education and fair payment.

Guatemala City - Republic of Guatemala

 
 
 
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Magnolia

MARIAS® Magnolia collection takes inspiration from delicate artisanal techniques that depict the lush flora and fauna of Guatemala. Like a flower, this collection blooms in the hands of the artist and weaver who create each one of these precious embroideries. The result is a collection of sophisticated embroidery, delicate beading, and intricate wood- carving that creates a truly timeless collection.

 
 
 

Amarantha Wallet

Inspired by the beautiful Guatemalan flora and fauna, our Amaranta wallet mixes luxurious Italian leathers with the patterns that inspired the Magnolia Collection. The larger size of the Amaranta is perfect for carrying your additional essentials with its multiple card holders and zippered exterior pocket.

Azalea Wallet

Inspired by the beautiful Guatemalan flora and fauna, the sleek Azalea wallet mixes luxurious Italian leathers with the patterns that inspired the Magnolia Collection. With multiple interior pockets for your cards and cash, the Azalea is just the right size for your everyday needs.

 
 

 
 

Camelia

Achieve easy on-the-go glamour with Camelia. The luxurious Italian leather exterior is embellished with delicately crafted beaded flowers to create a bag that is both stylish and functional. Its spacious interior can easily fit all your everyday essentials. Destined to become the next ‘it’ bag, Camelia is the perfect carryall.

Camelia

Achieve easy on-the-go glamour with Camelia. The luxurious Italian leather exterior is embellished with delicately crafted beaded flowers to create a bag that is both stylish and functional. Its spacious interior can easily fit all your everyday essentials. Destined to become the next ‘it’ bag, Camelia is the perfect carryall.

 
 

 
 

Dalia

Our Dalia bag is sure to make you sparkle. Inspired by the enchanting beauty of nature, Dalia is adorned with handmade beaded flowers crafted by artisanal hands. The embellishment offsets its sleek shape for a statement bag that easily transitions from day to night.

Available with a detachable leather strap and top handle or an affixed metal chain strap for added edge.

Dalia

Our Dalia bag is sure to make you sparkle. Inspired by the enchanting beauty of nature, Dalia is adorned with handmade beaded flowers crafted by artisanal hands. The embellishment offsets its sleek shape for a statement bag that easily transitions from day to night.

Available with a detachable leather strap and top handle or an affixed metal chain strap for added edge.

Dalia

Our Dalia bag is sure to make you sparkle. Inspired by the enchanting beauty of nature, Dalia is adorned with handmade beaded flowers crafted by artisanal hands. The embellishment offsets its sleek shape for a statement bag that easily transitions from day to night.

Available with a detachable leather strap and top handle or an affixed metal chain strap for added edge.

 
 

 
 

Domina

The Domina Satchel Bag is a classic revisited. Combining the most delicate Mayan textiles with traditional leather craftsmanship, the Domina creates a casual chic look perfect for any occasion.

With detachable cross-body strap adjustable to 48.8″.

Domina

The Domina Satchel Bag is a classic revisited. Combining the most delicate Mayan textiles with traditional leather craftsmanship, the Domina creates a casual chic look perfect for any occasion.

With detachable cross-body strap adjustable to 48.8″.

 
 

 
 

Narciso

Stunning at every angle, our new Narciso bag is an icon in the making. You can choose between a hand woven embroidered exterior with an intricate textile depicting vibrant flora and fauna or a luxurious Italian leather embellished with delicately crafted beaded flowers to create a bag that is both stylish and functional. Both have carved wooden handles expertly crafted by the finest artisans adding an organic and stylish element to the bag.

Comes with a detachable cross-body strap adjustable to 40.9″

Narciso

Stunning at every angle, our new Narciso bag is an icon in the making. You can choose between a hand woven embroidered exterior with an intricate textile depicting vibrant flora and fauna or a luxurious Italian leather embellished with delicately crafted beaded flowers to create a bag that is both stylish and functional. Both have carved wooden handles expertly crafted by the finest artisans adding an organic and stylish element to the bag.

Comes with a detachable cross-body strap adjustable to 40.9″

Narciso

Stunning at every angle, our new Narciso bag is an icon in the making. You can choose between a hand woven embroidered exterior with an intricate textile depicting vibrant flora and fauna or a luxurious Italian leather embellished with delicately crafted beaded flowers to create a bag that is both stylish and functional. Both have carved wooden handles expertly crafted by the finest artisans adding an organic and stylish element to the bag.

Comes with a detachable cross-body strap adjustable to 40.9″

 
 

 
 

Magnolia beaded strap

Make a bold statement with this elegant strap beaded with flowers.

Magnolia beaded strap

Make a bold statement with this elegant strap beaded with flowers.

Magnolia beaded strap

Make a bold statement with this elegant strap beaded with flowers.

 
 

 
 

Black Charm with Silver Hardware

The leather tassel key charm gives that extra touch of sophistication to every bag

 Navy Charm with Gold Hardware  The leather tassel key charm gives that extra touch of sophistication to every bag

Navy Charm with Gold Hardware

The leather tassel key charm gives that extra touch of sophistication to every bag

Prugne Charm with Gold Hardware

The leather tassel key charm gives that extra touch of sophistication to every bag

 
 

 
 

Technicolor

The Technicolor Collection incorporates bold hues with traditional symbolism to channel the vibrant heritage of Guatemalan culture. It showcases regional techniques from the El Quiché area, where up to 54 different shades can be interwoven to create a single textile. The result is a collection of visually striking patterns that present the magic and stories of this mountainous area. A vibrant celebration of life and heritage, the collection’s vivid colors and rich symbolism speak to the heart and soul of Guatemala.

 
 
 

Aurea

With a Huipil deftly crafted by the most talented artistisans in Guatemala, The Aurea satchel bag is defined by its distinctive polished buckle combined with durable leather. It has a spacious main compartment lined in our iconic purple and multiple pockets to stow everyday essentials.

Benedetto

A timeless design meets elegant functionality in the enticing Benedetto tote bag. Adorned with Huipil and handcrafted with the best leather, it is the ideal accessory for a sophisticated lifestyle.

 
 

 
 

Dante

A one-of-a-kind barrel bag with a unique mix of Mayan patterns and texture in the most elegant leather

With detachable cross-body strap adjustable to 48.8″.

Lorenzo

The hobo bag gets an update with Lorenzo, which combines hand-woven textiles with leather finishes. The braided leather handle adds an extra special touch to make this bag unique.

 
 

 
 

Massima

Our iconic Massima Bag combines intricate weaving and leather techniques with sophistication and contemporary style. Made with the highest consideration to traditional craftsmanship, Massima is an instant classic.

Mini Aurea

With a Huipil deftly crafted by the most talented artisans in Guatemala, the Mini Aurea satchel bag is defined by its distinctive polished buckle combined with durable leather.

It has a spacious main compartment lined in our iconic purple and multiple pockets to stow everyday essentials.

 
 

 
 

Technicolor Strap

Make a bold statement with this elegant strap.

 
 
 
 

MORE COMING SOON