Surabaya based ready-to-wear design house, established in late 2014 by sisters: Amelia and Imelda. We started with our widely popular LOLA series and continued with another best-selling BEIJING series for our CNY'15 collection.
Since 2015, we have been publishing seasonal collections with subtle shifts in our design aesthetic. We do not merely follow popular trends, but we also incorporate our original design DNA, namely: clean cut and sophisticated silhouette with a touch of femininity.
As a design house, we strive to give utmost satisfaction to our diverse customers and we hope to dress all types of body-shapes and give complimenting silhouette. Our #AJLadies can be simply described as women who have impeccable style without looking over-the-top. They are mature, demure and fashion-forward.