CHOISI
CHOISI
Global luxury independent fashion tech marketplace. Discover new designers & check out their collections
 
 
 


 

Fiona Myer

Purity, simplicity, authenticity, timelessness.

These are the foundations for each chapter of the White Story that will unfold and be told.

Through Founder and Creative Director Fiona Myer’s passion for ceramics, architecture, fashion, contemporary art, fashion forecasting and all things white, the White Story was born.

The first chapter of the White Story is the White Shirt. The collection is defined by its attention to detail with an emphasis on tailoring.

We are unique by virtue of our passion and love for all things white, authentic and pure. White Story is about seasonless essentials that ignore traditional fashion cycles, trends and seasons.

In a world that is constantly being disrupted and where change is the norm, the Founder and CEO of White Story, Fiona Myer, is focused on stripping away the clutter that exists in the fashion world and bringing fashion back to its core, through a collection of pure white essentials.

AUSTRALIA

 
 
 
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SPRING SUMMER 18

A STEP BACK IN TIME

 
 
 

Abegail

$485 AUD

Buy

Ada

$300 AUD

Buy
 
 

 
 

Adrianna

$300 AUD

Buy

Akiima

$280 AUD

Buy
 
 

 
 

Alannah

$550 AUD

Buy

Alberta Pant

$450 AUD

Buy
 
 

 
 

Alexandra

$485 AUD

Buy

Alyssa

$385 AUD

Buy
 
 

 
 

Analuisa

$450 AUD

BUY

Antonia

$495 AUD

BUY
 
 

 
 

Ayla

$425 AUD

BUY
 
 
 

MORE COMING SOON