Having worked in banking and consulting for many years, Anna Rauch and Alexandra Tymann have met amazing women along the way with whom they immediately clicked. They are rare, but they do exist - cool and independent high flyers. They are the fun ones - intelligent, mischievous, energetic and unconventional. They call them Hedoines: hedonistic heroines. You can even recognize them by their business outfits. Fashionable and outstanding, they always have a sense of style.
Because stylish business attire is hard to find, they were inspired to quit our jobs and just do it themselves. After all, what is more exciting than the thrill, the adventure, the ups and downs of running your own company? They push the boundaries of the conventional business dress code and bring innovation and unique detailing to every piece of the business uniform.
To begin with, they are starting with the part of the business uniform that every woman dislikes: tights. Until today, they have been an annoying necessity in many jobs. By combining the highest quality yarns with innovative 3D knitting techniques, they have reinvented the business stocking.
They are not only bringing innovation and unique detailing to every piece of the business uniform but are dedicated to this very special type of woman. Hedoine is not only a brand, Hedoine is a symbol for a new archetype of woman.