Rula began her education with a degree in graphic design at the American University of Beirut, graduating with distinction, coupled with a scholarship from the Rhode Island School of Design.
After graduating, Rula worked as an Associate Creative Director at Leo Burnett in Lebanon on various regional and global fashion and luxury brands.
She then joined MTV Arabia as the channel’s Creative Director in 2007. Here she developed the modern Arab identity of the channel, set up the creative department and headed all their design and communication strategy.
In 2012, Galayini took the helm as Design Director on Fashion Forward, a platform promoting designers form across the Middle East.
In addition to her successful career in the corporate world Rula was determined to pursue her personal passion in product design, particularly in women’s accessories and in 2007 she launched Poupée Couture.
She gradually shifted into the realm of fashion under the mentorship of Esmod and London College of Fashion. She also embarked on a personal workshop with internationally acclaimed jewellery designer Azza Fahmy.
Poupée Couture gained significant regional success, retailing in over 30 countries through various online stores and in 8 physical locations across the GCC.
Due to the brand’s growing reach, in 2014 Rula felt it was time to evolve Poupée Couture and give it a more international name and identity. In order to do so she sought funds and business expertise through a crowd investing platform, Eureeca.com
On February 10th 2015, Rula re-launched the brand as ‘Rula Galayini’.